Play self-storage: real estate first, software second
Capital-heavy operators or partnerships that can buy/build and run occupancy.
First dollar: After acquisition or certificate of occupancy. Lease-up can take years on new builds.
Exact steps. Ship the smallest unit of paid value before you gold-plate.
Traffic, zoning, competitors, population growth.
Debt, equity, construction contingency. Do not skinny the reserves.
Online rentals, cameras, access control.
Push rates when full; promotions when empty.
Locks, insurance, retail. Small % that compounds.
Related decks if this one is working or if you need a stronger wincon.
What you do on paper: Own and operate a self-storage facility -- a real-estate cash-flow play. Rent units, automate access/payments, run lean on labor; value rises with NOI.
Frequency: ~52,000+ US facilities (StorTrack tracks ~67,000); ~65% owned by small operators outside the top 100.