Play express tunnel: huge capex, volume game
Operators or investors with multi-million budgets and appetite for construction + memberships.
First dollar: After land, permits, and build. Membership base is the real asset.
Exact steps. Ship the smallest unit of paid value before you gold-plate.
Tunnel volume needs cars. Bad corners never get fixed by soap.
Equipment + civil work overruns are common.
Unlimited plans stabilize revenue vs retail ticket swings.
Tunnel reliability is customer experience.
Not just price wars.
Related decks if this one is working or if you need a stronger wincon.
What you do on paper: Own an express exterior tunnel wash with unlimited-membership subscriptions -- recurring revenue, high fixed cost, low marginal cost per car. Best sites push 200K+ cars/yr.
Frequency: ~57,900 US car wash & detailing businesses (IBISWorld 2024), up ~2% YoY; express tunnels are a fast-growing subset.