Play lead gen: traffic in, sold leads out
Operators who like conversion math more than personal branding. High margin when RPL beats CPL.
First dollar: SEO path: months. Paid path: days if tests work, expensive if they do not.
Exact steps. Ship the smallest unit of paid value before you gold-plate.
Insurance, legal, home services, education, solar-like categories with real CPL markets.
Talk to buyers or networks who purchase leads. Know price and quality rules before you spend on traffic.
Content site or landing + form. Compliance and disclosure matter. Track every source.
SEO compounds; paid is a science experiment. Kill losers in days, not months.
Quality scores, refund rates, and seasonality will murder you if ignored. Spreadsheet the unit economics weekly.
Related decks if this one is working or if you need a stronger wincon.
What you do on paper: Build niche content/landing sites that capture buyer intent (insurance, legal, home services, education) and sell leads to local or national buyers at a higher RPL than your CPL. Classic high-margin internet arbitrage.
Frequency: Tens of thousands of niche lead sites; livable full-time operators are a small fraction