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App development (indie mobile/App Store)

How to play App development (indie mobile/App Store)

Techweeks to first $$0Self-reportedSource
Median
$0
Start-now
44C
Ceiling
7D
Growth input
0%

Who this deck is for

Someone willing to clear this gate: $99/yr Apple dev (+$25 Google) + real coding skill; barrier is engineering ability plus the much harder problem of distribution/ASO Capital tier: no capital to start.

First dollar: Typical time-to-first-income on this board: weeks. That is a planning number, not a promise.

How to play it

Exact steps. Ship the smallest unit of paid value before you gold-plate.

  1. 1

    Learn the real game

    Build and ship a mobile app, monetize via subscriptions, IAP, or ads, and fight for visibility in a store of millions. Apple/Google take 15-30%. Brutal power-law: a tiny number of apps capture almost all revenue; most never get downloaded.

  2. 2

    Clear the barrier

    Do the minimum that makes you legal and sellable: $99/yr Apple dev (+$25 Google) + real coding skill; barrier is engineering ability plus the much harder problem of distribution/ASO. Do not gold-plate this step.

  3. 3

    Ship one unit of value

    Publish or productize the smallest offer someone will pay for. One client, one listing, one paid user.

  4. 4

    Get paid once, then again

    Repeat the smallest sale until the motion is boring. Track hours, CAC, and close rate. Kill vanity work.

  5. 5

    Systemize or ladder up

    If it works, templatize delivery and price. If the ceiling is low, ladder into a related deck on this board.

Tools

  • Laptop
  • GitHub
  • Cursor / Claude Code
  • Stripe
  • Vercel / Railway

Pitfalls

  • ·BRUTAL: ~94% of app developers earn under $1,000/mo and the top ~1% captures 90%+ of store revenue; the honest solo-indie median is under $1,000/mo (effectively ~$0 for most). Top-quartile solo result ~$3K-$15K/mo after 12-18 months with tight niche + subscriptions. Top 0.1% of apps take >half of all IAP revenue. Aggregator/self-reported; platforms don't publish per-developer income.
  • ·Data quality is self-reported. Exemplars are legend-rate outcomes, not the median.
  • ·Class on this board: Tech. Frequency context: Millions of developers and apps; livable income confined to a small top slice

Legend-rate exemplars

Not the median. These are rare winners so you can study a real decklist.

Ladder up

Related decks if this one is working or if you need a stronger wincon.

What you do on paper: Build and ship a mobile app, monetize via subscriptions, IAP, or ads, and fight for visibility in a store of millions. Apple/Google take 15-30%. Brutal power-law: a tiny number of apps capture almost all revenue; most never get downloaded.

Frequency: Millions of developers and apps; livable income confined to a small top slice