Play Servpro: emergency ops and insurance relationships
Operators comfortable with 24/7 response, capital for equipment, and insurance claim workflows.
First dollar: After franchise training and territory open. First jobs often via insurance networks.
Exact steps. Ship the smallest unit of paid value before you gold-plate.
Equipment, vehicles, marketing package per FDD.
IICRC and brand training. Credibility with adjusters.
Referral engines beat cold ads for water/fire jobs.
Speed-to-site is the product in catastrophe work.
Know what gets paid. Document everything.
Related decks if this one is working or if you need a stronger wincon.
What you do on paper: Run a fire/water-damage cleanup and restoration franchise -- dispatch crews to insurance-paid jobs. Recurring, non-discretionary demand (disasters happen regardless of economy).
Frequency: ~2,000+ US franchise territories (largest restoration franchisor).