Play influencer deals: audience first, media kit second
Creators who already have engaged niche attention. Not a cold-start career.
First dollar: After consistent audience; first deals are often free product or low pay.
Exact steps. Ship the smallest unit of paid value before you gold-plate.
Engagement rate over vanity followers.
Demographics, past work, rates, deliverables.
Brands in your niche; do not wait for inbounds only.
Email list or product so platform cuts do not own you.
Multiple brands, multiple platforms, owned product.
Related decks if this one is working or if you need a stronger wincon.
What you do on paper: Monetize an audience via sponsorships and brand deals across IG/TikTok/YouTube. Reach engine with uneven payouts.
Frequency: Hundreds of millions identify as creators; paid influencers are a tiny fraction